As a natural extension to your organization, we foster opportunities for success.
Our scope is not limited to consultation and representation alone. Market Access Group provides services ranging from sales planning and forecasting, contact plans, competitor assessments, product articulation as well as direct sales representation and interim managers for discreet projects.
Our firm takes a hands-on approach and works closely with clients as part of their team. A portion of MAG’s compensation is based upon success, ensuring that our interests are aligned with those of their clients. Market Access Group offers a variety of services that may be contracted for in part or in whole, depending on the client’s needs, and are priced accordingly. Our compensation typically incorporates two forms: an ongoing advisory fee and a success fee. The magnitude, structure, and timing are contingent upon the scope and term of the engagement and the circumstances of the client.
All terms and conditions of each engagement are negotiated in advance and are implemented through an executed Consultation/Representation Agreement.
Business Planning And Review
Strategic Planning – Research, Analysis, Alternatives, Evaluation and Recommendation
Business Plan – Creation, Review and Assessment
Marketing Plan – Creation, Review and Assessment
Sales Plan – Creation, Review and Assessment
Sales Collateral/Presentations – Design, Create, Review and Assessment
Market And Competitor Analysis
Participants – Identify and Analyze
Dynamics – Practices, Trends, Threats, Opportunities, Size, etc.
Competitors – Identify and Evaluate Strengths and Weaknesses
Customers – Identification and Qualification
Strategic Partners – Identify, Evaluate and Qualify
Government and/or Aerospace Prime Research and Development Investments: Identification, Qualification and assessment; Planning, Strategy Development, and articulation of projects to potential customers.
Market Value Drivers Assessment
Proposal Development, Management, and Training Services
Capture And Proposal Management Services And Training
Win Plan Development And Training Services
Price To Win Plan/Design Of Costs Development And Training Services
Black Hat, Blue Hat, Pink Hat and Red Hat Reviews
Federal Government Relations: Legislative & Appropriation Project Funding
Once our clients have selected an appropriate Government Relations “Lobbying” Firm, such as The DLM Group , Market Access Group offers services to provide overall project planning, management, and execution to ensure achievement of maximum results and success. Our services “are over and above” the clients selected Government Relations/Lobbying Firm’s efforts. This includes the following critical activities associated with a successful campaign in obtaining Governmental Appropriations and Earmark/Plus Up funding.
Provide overall planning, management, and execution of the project(s). This includes interfacing the with Clients Direct and Indirect Sales Teams, Executive Management and their selected Federal Government Relations/lobbying firm in order to develop overall Strategy, Objectives, Action and Contact Plans, and progress/achievement reporting.
Develop Key Messages, Complete House/Senate Appropriations Request Forms (Defense, Homeland Defense, NASA, and/or other Subcommittees).
Design and create Sales and Marketing Collateral including presentations.
Identify Government Program Manager willing to Sponsor Project that is either additional production of existing products and/or actual Research & Development (R&D) funding for new products and solutions.
Ensure Sponsor understands Government Earmark/Plus process to ensure success.
Identify appropriate Contract Vehicle for Client for execution of Project Funding.
Establish frequent contact with Program Manager to provide status and progress briefings. Re-enforce key messages and develop close relationships. Customer meetings can include clients Executive Management and/or Direct of Indirect Sales Teams.
Once Appropriation for project becomes law, track and protect funding as it flows to Program Manager. This is a highly complex process requiring certain expertise in avoiding pitfalls and misdirected funding.
Finally, assist Client and Program Manager in applying funds to an appropriate contract vehicle that provides the lowest risk and lowest Inter-agency funding “Cannibalization”.